Today marks a new chapter. After 22 years, millions of readers, and countless changes, I’m thrilled to launch the rebuilt billcara.com.
This journey began April 10, 2004. Over the years, we’ve reached more than 1 million readers in over 100 countries. I’ve updated the site many times – sometimes hindered by health, other times by the limitations of third‑party platforms. But through it all, my mission stayed the same: to educate and inform, without paywalls or ads.
Now, with a brand‑new site built from scratch, that mission continues – stronger than ever, but with substantial changes.
Meet my partner, Alexei de Quesada
Alexei first took over managing billcara.com in 2015. He and his team (some of Cuba’s best IT talent) have since emigrated to Brazil and Spain, and Alexei is now my full business partner. He rebuilt the site from the ground up so I can spend 98% of my time writing articles, reports, and books. Welcome, Alexei!
What’s new (and better)
No middlemen – Subscriptions are handled directly with Stripe. Your email and data stay private (unlike Substack, which has been hacked and abused to impersonate me).
The Forum – This section will be fully operational tomorrow after we review the subscriber migration from Substack and Ghost. Paid subscribers can use the Forum to report bugs, ask questions, and discuss ideas. Use it freely.
Controlled launch – we need your help
Reports (Portfolio, INSTAT, Navigator, Playbook, Mid‑Day Brief) will roll out one by one. Today starts with Portfolio. Expect small bugs – please report them via the Forum or email support@billcara.com.
Expanded coverage – From 2,200 to 2,900 instruments (stocks, bonds, ETFs, forex, commodities) across 30+ global exchanges. More portfolios – returning to five this week, soon at least ten.
Three premium tiers – Basic, Pro, and Max. All registered users (including free) get access during our first‑week beta rollout.
Existing paid subscribers to INSTAT, Playbook or Portfolio will have access to Max until December 31, 2026.
Existing paid subscribers to All Reports will have access to Max until May 31, 2027.
If you’ve registered (free) -- before or until June 8 -- but never subscribed, you get 50% off until June 1 midnight ET, and 33% off for the rest of 2026.
All gifted subscriptions are discounted at 33%.
Group subscriptions (e.g.., classroom students, a fiduciary lawyer or accountant’s clients) are available.
Thank you for your patience.
By the end of June, we’ll be in full production. Your feedback makes this better.
Onwards and upwards.
/Bill & Alexei